Introduction To E-Commerce: Options, Technologies And Business Impacts
Course Code: IT07
►Course Objective
- This training program is a comprehensive program in E-Commerce and digital business strategy. This program equips the participants to understand the nuances of E-Commerce & Internet based businesses and help them make appropriate business & marketing strategies using all forms of digital media.
►Target Audience
- Students doing their Graduation/Post graduation in Management, Commerce, Technology, etc.
- Working Executives/Managers in Marketing, Advertising, Media, and related domains.
- Business owners, Professionals & Entrepreneurs looking to expand/start their business.
►Course Outline
Day 1
Understanding Electronic Commerce:
- Introduction to Electronic Commerce and Electronic Business; Evolution and trends in E-Commerce; Impacts of Electronic Commerce; Market forces driving E-Commerce
Day 2
E-Commerce business models and Strategy:
- Types of E-Commerce; Strategic Analysis for E-Commerce; E-Commerce business models; Revenue models in E-Commerce; Mobile Commerce; e-Governance; Creating an right E-Commerce model and business strategies for any company.
Day 3
Technology Infrastructure for E-Commerce:
- Building Website for E-Commerce; Electronic Data Interchange (EDI); Web technologies and hosting for E-Commerce site; Website design best practices; E-Commerce System Applications; Mobile Apps; Managing E-Commerce infrastructure.
Day 4
E-commerce Security Issues & Controls:
- Understanding security issues in E-Commerce; Security and Control measures in E-Commerce: Cryptography based solutions, security protocols, VPN, Firewall, Digital signature, Digital certificate, Public Key Infrastructure(PKI); Legal issues; Risk Management Plan in E-Commerce.
Day 5
- Electronic Payment Systems Infrastructure for E-Commerce:
- Payment systems in E-Commerce; Electronic Fund Transfer; Digital currency; Electronic cash; Electronic Payment system and strategies for E-Commerce transactions
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