Etiquette & Protocol for Public Relations Officials & Office Managers
Course Code: PR12
►Course Objective
- Explain how to behave correctly in both business and social situations
- Describe how to interact and communicate effectively with different types of guests
- Demonstrate appropriate personal and professional conduct
- Plan VIP visits and formal occasions while executing the role of the ideal host
- Apply proper communication etiquette
- Implement different variations in protocol and etiquette from different cultures, nations and regions
- Apply financial analysis techniques to improve investment decision-making
►Target Audience
- Personnel officers
- public relations professionals
- events organizers
- personal assistants
- employees in the hospitality business
- all those whose position requires dealing and interacting with important persons in both government and private sectors
►Course Outline
Day 1
- Principles of business etiquette and protocol
- Definitions and concepts
- Guiding principle
- Importance of etiquette in business
- Importance of protocol in business
- The importance of manners
Day 2
- Creating the right corporate image
- Six basic principles
- Achieving communication success
- Communication levels and definitions
- The four principles of communication
- Elements of the communication process
- Communication delivery aspects
- Barriers to effective communication
- Overcoming communication barriers
Day 3
- Communicating across cultures
- Managing perceptions and biases
- Communication key qualities
- Listening etiquette
- Personal and professional conduct
- Universal expectations for behavior
- Etiquette for formal occasions
- Handling difficult personalities
- Four choices for dealing with various behaviors
- International business etiquette
- Customs and cultures
- Best practices
Day 4
- Planning and hosting VIP occasions
- Preparation for official visits
- Protocol at events and summits
- Key qualities of the ideal host
- Seating strategies
- Risk and contingency planning
- Mistakes to avoid
- Meeting at airports
- Proper communication etiquette
- Phone etiquette
Day 5
- Meeting etiquette
- Email etiquette
- Titles and forms of address
- Exchanging gifts
- Variations in protocol and etiquette
- Administrative protocol
- Flags, anthems and logos
- Awkward situations and solutions
- Panoramic view of variations
- The design of financial models for forecasting and decision-making
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