Modern Methods & Techniques In The Preparation & Organization Of Conferences & Exhibitions
Course Code: PR16
►Course Objective
- Identify the types of events and conferences in order to execute a more effective plan
- Organize, assess and motivate various committees involved in managing events and conferences
- Promote their events and conferences by planning and setting a step by step promotional plan
- Explain the various functions for managing events and conferences
- Prepare and control the financial aspects of a conference
- Plan and organize different kinds of exhibitions
- Examine all activities in order to evaluate them and to follow up on the events
►Target Audience
- Managers
- supervisors
- officers involved in the planning
- management of events, exhibitions and conferences
- managers and officers of public relations
►Course Outline
Day 1
Events and conferences planning
- Definition of events and conferences
- Types of events and conferences
- Aim of a conference
- Importance and concepts
- Collecting information needed in planning
- Setting smart objectives
- Preparing the event plan with detailed activities and schedules
- Selecting the venue and agreeing on the site of the event or conference
Day 2
Organization of the event or conference
- Choosing human resources for the management of the event or conference
- Forming different specialized committees
- Training and motivating the teams in charge of managing the event or conference
Promotional activities for events and conferences
- Marketing the conference
- Factors attracting participants
- Promotion and advertisement of events or conferences
- Steps needed for the promotion and marketing of the event or conference
- Setting a plan for the promotion of events and conferences
Day 3
The different functions for managing events and conferences
- The official airline carrier
- Arrangements for accommodation
- Conference registration process
- Social programs
- Public relations and media
The financial aspects of the conference
- Preparing the conference budget
- Fixed expenses
- Variable expenses
- Conference revenues
- Determining the registration fees
- The financial committee
Day 4
Organizing exhibitions
- Importance of exhibitions in conferences
- Goods and services in a conference
- Pricing policy in exhibitions
- Application for an exhibition
- Promoting the exhibition
- Managing exhibitions
- Criteria for selecting exhibitors
- Contacting exhibitors
Day 5
Follow up and evaluation of conference and events activities
- Monitoring the event or conference activities
- 'SMART' objectives
- Key factors in assessment
- Benefits of follow up
- The coordination and follow up committee
- Follow up and evaluation
- The design of financial models for forecasting and decision-making
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